Using isolated indicators is too limited. Most software measure vanity metrics and do not provide insights to improve a content strategy.
Measuring meaningful metrics means measuring performances including more context like semantic and images analysis of posts, the competition and the market conditions.
Collect thousands of posts from social media and see how your brand resonates through the eyes of your audience. Identify all the patterns inside texts and images that matter to your brand. Be your own data scientist by making artificial intelligence and machine learning work for you.
Unveil your competitors content strategy and get inspired by the good practices in your industry. Understand the strengths and weaknesses, avoid the threats and leverage opportunities with a smart content positioning.