What are the key content clusters?
Among thousands of posts, find what are the key content clusters that define what the market is talking about.
Which cluster is generating engagement and when?
Success in Social Marketing is also a matter of timing.
Unveil the content strategy of your competition
Airbnb content strategy
Which are the topic clusters among thousands of posts in the past months?
Which ones are generating engagement?
What kind of reactions?
What are the sensitive topics?
As an example Airbnb is generating angry reactions when addressing veterans topics (military) on Facebook.
How engaging are the Facebook pages over time?
Compare your page against competitors. How are you building a relationship with your audience?